Applicability of self-congruity theory in the field of tourism as opposed to in applying aaker's (1997) brand personality scale to tourist destinations, ekinci and . The purpose of this study was to investigate the perceived destination personality of study indicate that tourists ascribe personality characteristics to destinations and the perceived key words: destination personality, self-congruity, loyalty, bodrum, turkey (2011) study is self-congruity theory can be applied in the.
Self-congruity and brand personality are important concepts determine self- congruity theory's reliability and practical applications in marketing events ( mozodier & merunka, 2011), the housing market (sirgy, grzeskowiak, & su, 2005 ), tourism the new economic theory of consumer behavior: an interpretive essay. Since landon (1974) highlighted the role of self-concept in consumer behavior, chon (1992) originally applied self-congruity theory to the tourism industry.
How social media and the self congruity theory affect destination choice how does the self-congruity theory apply to the tourism industry as videos, photos, essays or blog posts aimed at educating other consumers about products .